Charles Lopez – Block Of Joy https://blockofjoy.com Scale Your Creative Without Scaling Headcount Mon, 17 Jun 2024 18:28:50 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 Breaking Down Virtual Production and EMERES’ Epic Brand Campaign https://blockofjoy.com/breaking-down-emeres-epic-brand-campaign Fri, 19 Jan 2024 22:27:00 +0000 https://blockofjoy.com/?p=268 Integrated Brand Campaigns require a lot of planning and organization with teams on all sides of the marketing machine. Throw in an advertisement that requires filming on a virtual set with a 50 foot LED video wall and you really have your work cut out for you. Emeres was preparing for the launch of their Cirrus Public Safety Platform in the US. They needed a website, field marketing materials…

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]]> Making an Impact: Discover Our Most Effective Video Marketing Campaigns https://blockofjoy.com/making-an-impact-discover-our-most-effective-video-marketing-campaigns Thu, 31 Aug 2023 22:06:12 +0000 https://blockofjoy.com/?p=226 In a world where attention spans are shorter than a TikTok dance clip, video marketing has become the beacon that allows brands to captivate their audiences. We're thrilled to roll out the red carpet and give you an exclusive peak into some of our best video marketing campaigns as we reflect on the last few years. To start an epic list we must start with an epic video…

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]]> Fueling Demand for Products and Services with Video Marketing https://blockofjoy.com/fueling-demand-for-products-and-services-with-video-marketing Thu, 31 Aug 2023 02:00:14 +0000 https://blockofjoy.com/?p=197 There is no question, video marketing is everywhere, and with good reason! It's one of the most effective methods of creating and boosting demand for your products or services. The business landscape is evolving at an unprecedented pace. To stand out in an overcrowded marketplace you need innovative strategies that go beyond traditional advertising. With the rise of online video…

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]]> The Foundation of an Excellent Video: Pre-Production Essentials https://blockofjoy.com/the-foundation-of-an-excellent-video-pre-production-essentials Mon, 21 Aug 2023 02:58:22 +0000 https://blockofjoy.com/?p=186 Behind every great video lies a crucial stage that often goes unnoticed…pre-production. This is where the seeds of creativity are sown, and a solid foundation is laid for the entire video production process. In this post, we'll delve into the essential steps of pre-production, why they are important, and how following these steps can help your next video project succeed.

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]]> Exploring the Power of Camera to Cloud (C2C) Technology https://blockofjoy.com/exploring-the-power-of-camera-to-cloud-c2c-technology Sun, 13 Aug 2023 00:23:01 +0000 https://blockofjoy.com/?p=169 Recently, the film and video production industry has experienced a significant shift in the way we create and distribute content. One of the most notable developments is the rise of cloud-based workflows. Frame.io, a video collaboration platform, is at the forefront of this trend, and their latest innovation, Camera to Cloud, takes things to the next level. Camera to Cloud allows filmmakers…

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]]> Video Production at Scale for AWS’ Technical Explainer Videos https://blockofjoy.com/video-production-at-scale-for-aws-technical-explainer-videos Thu, 11 May 2023 18:35:56 +0000 https://blockofjoy.com/?p=150 Video production at scale done through the course of several months requires careful planning and an organized workflow. Article Group asked us to help produce around 60 videos for AWS within eight months. To pull this off we knew we had to use every resource at our disposal in the most effective way possible. Luckily, we were able to utilize established production processes…

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]]> Camera to Cloud Technology for ADP’s Customer Story Videos https://blockofjoy.com/camera-to-cloud-technology-adp-customer-story-videos Thu, 11 May 2023 02:24:18 +0000 https://blockofjoy.com/?p=118 When Article Group approached us in need of production services for 3 videos within less than 30 days we knew we had our work cut out for us. Block Of Joy was able to use our technical expertise, experience, and remote camera-to-cloud workflow to produce a set of polished documentary shorts that helped to set a new precedent for future video productions.

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