See how we helped Article Group produce around 60 videos for AWS using proven video production workflows.

OVERVIEW

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“Article Group partnered with Block Of Joy to create more than 60 videos in a year, with our agency handling creative direction and client management, while Block Of Joy managed production and post-production teams to bring our creative visions to life.”

— Ryan Miller, Video Production Director, Article Group

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THE CHALLENGE

Article Group, a creative agency, came to Block Of Joy to collaborate on a series of videos for AWS that answered frequently asked customer and regulator questions about AWS’ infrastructure and security protocols. These videos were featured on AWS’ exciting new learning and information-sharing platform. This provided AWS with the content necessary to launch an industry-first, groundbreaking digital auditing experience for its customers. Article Group primarily needed:

• Video production services in collaboration with their creative team on production logistics and crew onboarding for five live action productions in New York City in 2022.
• Motion graphics package build-outs based on AWS brand guidelines and updates to original motion graphics templates.
• Video editing and post-production for 60 videos.

In our discussions with Article Group it was clear that AWS wanted to ensure a high level of quality and standards were upheld for each video. Considering the topics in each video were of a highly technical nature, it was important to allow multiple review cycles in each phase. We remained flexible and available for review changes throughout the year delivering videos on a rolling basis upon completion.

Of course, this meant keeping communication during review cycles clear and precise. There were many AWS departments working together to ensure all topics were covered correctly. To manage this we needed to come up with a workflow that allowed teams to consolidate their notes so we could pass them along to the right post-production crew members without it causing confusion.

THE SOLUTION

Producing 60 videos at this scale required an immense amount of preparation.

Article Group and AWS were able to provide us with scripts and storyboards prior to filming. This helped to minimize back and forth once we had progressed into filming and post-production.

These videos exist to build trust that AWS keeps customer data secure. The topics covered in the series are highly technical. Nothing builds trust more than human connection with a credentialed expert. Article Group, determined that filming highly qualified subject matter experts delivering the scripted content direct-to-camera made the most sense.

Filming in a studio environment against a seamless backdrop allowed graphics to be displayed clearly next to the presenters. It also required minimal lighting changes between on-camera talent swaps. Doing this made production more economical and efficient overall.

SERVICES PROVIDED

PRE-PRODUCTION

• Production Preparation
• Crew Onboarding
• Rentals

PRODUCTION

• Cinematography
• Lighting
• Sound

POST-PRODUCTION

• Video Editing
• Sound Mixing
• Color
• Motion Graphics

Filming took place at an AWS office in New York. Key production personnel from our West Coast team flew out to the location. We hired the rest of the crew locally. 

Multiple productions took place over the course of several months. Most of those productions took place over two days. This allowed us to set up and film on Day 1, leave everything set up for Day 2, continue filming the additional subject matter experts, then wrap up the production at the end of Day 2. This process maximized the time with each expert to ensure we covered all sound bites and script changes. AWS sat in on every session and requested changes in real-time. Thanks to this, there was no need for reshoots or pickups after filming.

We sent back footage to our main office for ingest immediately after filming wrapped. 

Security was of the utmost importance during the post-production process as all topics covered were highly confidential in nature. We delivered assets, scripts, and graphics to our team via a private and encrypted network. Our network had the specific purpose of delivering files security and reliably with approval by the Trusted Partner Network of the Motion Picture Association. Correspondence was conducted through secure channels and files were sent via encrypted and password protected methods.
Post-production reviews were done through Frame.io private links, which allowed AWS and Article Group to consolidate their notes in one location. This greatly reduced any unnecessary back and forth.

THE RESULTS

In the end, we provided to Article Group and AWS:

• Production services for the AWS’ new learning and information-sharing platform
• 60 total videos over the course of several months
• Bespoke Motion Graphics for at least 10 videos in the series

Article Group was able to interface with AWS through each phase of production and relay their feedback to our team. Through our combined efforts we were able to deliver all videos on time and to the exact expectations of AWS. Our participation allowed Article Group to focus on meeting the client’s needs, strengthening their relationship, and securing further growth with AWS the following year.

In the end, we were able to work closely with all parties to elevate the content on AWS’ new platform and deliver spectacular results.

If you're looking for expert assistance in bringing your videos to life, our video production services are at your disposal. We're here to help you craft compelling visuals that resonate and inspire. Get in touch with us today to explore the possibilities together!

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